Video content is a key component in any digital learning solution. The sound and visuals are ideally suited to utilise the brain's processing capabilities, boosting memory and information retention. The human brain can react and interpret visuals more efficiently than text or other learning materials – the ability to read the landscape looking for dangers was more important to our early ancestors than completing the Sunday Times Cryptic Crossword puzzles.

We’ve long known that videos are a great tool for auditory learners who learn best by listening or hearing a discussion. Their effectiveness is not limited to this group, however. Videos can illustrate complex ideas quickly, they also build a visual representation of the context that the information sits in. By subconsciously providing viewers with the real world application of the information, they can interpret how to practically apply it in day-to-day life.

Why Video? Why Now?

In 2020 estimates show that 82% of all Internet traffic was for streaming sites like YouTube and Netflix. National lockdowns drove people online to fill knowledge gaps. Want to know how to grow vegetables on your patio? Not sure why your washing machine won’t complete a spin cycle? Google it and you’ll get tens of results with the answer to your question. YouTube will even suggest segments within a video with the information you need.

As demand for these educational videos increase, the next step for any learning strategy now needs to be how to make information in learning videos memorable. Let’s look at how human senses and the use of emotion can make videos more effective.



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