To launch the all-new MX-30 first EV in the Mazda range to customers and the dealer network, we pitched a face-to-face event that was designed to drive qualified footfall to showrooms, provide hands-on experience with the vehicle and increase pre-orders.

The solution had to rapidly change in response to COVID-19 restrictions, but still achieve the same outcomes. Working in an agile and responsive partnership with Mazda we delivered a 60-minute livestream broadcast filmed in a professional studio, with a mix of live and pre-recorded segments that would drive the audience to visit their local dealership for the hands-on experience.